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Business Analysis

The process of working out where we are now, where we want to be, and the opportunities and variables to get there

The role of Business Analyst (BA) is arguably the most critical in the project lifecycle. It is paramount that this discipline is engaged at the earliest opportunity to properly investigate ideas, problems, develop business cases and help establish a direction for your project. At Asq we advocate the BA as an integral part of project start-up and as a critical member of the project team.

Business Analysis is a minefield of approaches and acronyms (MOST, SWOT, CATWOE, MoSCoW, PESTLE ­ to name a few) that we will help navigate you through to ensure you have the appropriately skilled individual or team, with experience in your industry to support your project from the outset.

A typical approach Asq takes to Business Analysis is as follows

  • Business Strategy and Objectives

  • Investigate Situation

  • Analyse Needs and Consider Perspectives

  • Define Requirements and Evaluate Options

  • Implement and Manage Change

Contact us today to discuss your project and ensure you get Business Analysis on the agenda as soon as possible


Not a methodology, as such, but a standard and framework against which Business Analysts measure themselves. The International Institute of Business Analysis (IIBA) is the professional association with the purpose of supporting and promoting the discipline of Business Analysis, or BA. IIBA has created A Guide to the Business Analysis Body of Knowledge (BABOK), a collection of knowledge within the BA profession, reflecting the current generally accepted practices.

IIBA is dedicated to the development and maintenance of standards for the practice of business analysis, and for the certification and recognition of practitioners. Certification includes the Certification of Competency in Business Analysis (CCBA) Designation, and the Certified Business Analysis Professional (CBAP) Designation.

The IIBA is a member of the Federation of Enterprise Architecture Professional Organisations (FEAPO). FEAPO is the worldwide body for professional organisations that have come together to provide a forum to standardise, make more professional, and otherwise advance the discipline of Enterprise Architecture.

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Case Studies

Right from the start, Asq Projects impressed us with their clear, flexible approach - that not only inspired confidence, but generated the results we were looking for, delivering a successful outcome.
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